The Technopocene: Technology's Transformation of People, Products and Brands: Journal of Product & Brand Management

Consumer Generated Brand Extensions: Definition and Response Strategies,Country of origin branding: an integrative perspective,Guest Editorial,How customer and product orientations shape political brands,Producer push to consumer pull: who curates new media content?

Developing strategies for new media environments,Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers,Tattooing and brand sponsorship: how far is too far?,Transforming Celebrities through Social Media: The Role of Authenticity And Emotional Attachment,When creative consumers go green: understanding consumer upcycling