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HE - Marketing

Essentials of marketing

A good African story : how a small company built a global coffee brand

The luxury strategy : break the rules of marketing to build luxury brands

A dictionary of marketing

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Essentials of global marketing

Brands and branding

Statistics for marketing and consumer research

Airline marketing and management

Tourism marketing : in the age of the consumer

Fundraising management : analysis, planning and practice

Social media marketing : a strategic approach

Global marketing research

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