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Conjointanalyse (2009 ed.)

Baier, Daniel(Edited by), Brusch, Michael(Edited by)

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Die Conjointanalyse ist ein wichtiges Marketing-Instrument.

Damit lassen sich Kundenorientierung und Marktabdeckung verbessern, Umsatze und Gewinne steigern sowie neue Guter und Dienstleistungen erfolgreich platzieren.

Das Buch bietet eine kurze und pragnante Einfuhrung in die Grundlagen und Anwendungsmoeglichkeiten der Conjointanalyse.

Renommierte Experten aus Wissenschaft und Praxis vermitteln Methodik und Anwendung und zeigen anhand von Praxisbeispielen, wie die Conjointanalyse erfolgreich im Unternehmen genutzt werden kann.

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Product Details

Publisher/Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K

ISBN/Ean3642007538 / 9783642007538

FormatHardback

Dewey658.8342

Published07/08/2009

Country of PubGermany

Pages324 pages, black & white illustrations

Dimensions156 x 234 mm, 631 grams

ReadershipGeneral (US: Trade) Learn More

BIC DDS Shakespeare plays