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Image for Implementierung von Unternehmensleitbildern: Theoretische Grundlagen und praktische Gestaltungswerkzeuge
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Implementierung von Unternehmensleitbildern: Theoretische Grundlagen und praktische Gestaltungswerkzeuge (1. Aufl. 2021 edition.)

Kretzschmar, Kirsten
Part of the Essentials series
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Erkenntnisse aus Theorie und Praxis zeigen, dass Leitbildveränderungen tief in Unternehmenskulturen eingreifen. Dieses Buch vermittelt in kompakter Form, worauf es ankommt, um die Implementierung von Leitbildern in Unternehmen so zu gestalten, dass die Verankerung nachhaltig ist. Thematisiert werden förderliche Rahmenbedingungen sowie wirksame Instrumente nachhaltiger Leitbildimplementierung. Für die konkrete Verankerung von Leitbildern in Unternehmen werden ausgewählte Methoden und die Implementierung begünstigende Mittel aufgezeigt. 

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Product Details
Springer
365832662X / 9783658326623
eBook (Adobe Pdf, EPUB)
19/01/2021
German
49 pages
Copy: 10%; print: 10%
KJMV2 Personnel & human resources management
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