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Casebook on general management in Asia Pacific

Shen, Xiaobai(Edited by)Turpin, Dominic(Edited by)
Part of the Macmillan business series
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This text consists of cases of European businesses in Asia Pacific, Asian businesses in Asia Pacific and Asian businesses in global competition.

It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilizing information technologies, entry into new markets and many more.

It will be relevant to many courses in the areas of general management, international management and strategy.

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Product Details
Palgrave Macmillan
0333717929 / 9780333717929
Paperback
19/04/1999
United Kingdom
English
xxi, 602p., [4]p. of plates : ill. (some col.)
25 cm
advanced secondary /postgraduate /research & professional /undergraduate Learn More