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Cableviewing

Greenberg, Bradley S., Heeter, Carrie

See all formats and editions

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process.

The concept of viewing style is introduced and individual differences in viewing style are examined.

The research presented here represents the change from media effects studies to studies of users and user behavior.

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Product Details

Publisher/Imprint Praeger Publishers Inc

ISBN/Ean0893914673 / 9780893914677

FormatPaperback / softback

Dewey384.55560973

Published01/01/1988

Country of PubUnited States

Pages328 pages

BIC GTC Communication studies, TJKV Television technology