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Image for Handbook of research on customer equity in marketing
Preview with VLeBooks

Handbook of research on customer equity in marketing

Editors, V. Kumar, Denish Shah
Part of the Elgar original reference series
See all formats and editions

Customer equity has emerged as the most important metric to manage firm performance and value.

This handbook explores the tactical and strategic issues related to understanding, measuring, managing and implementing this tool.

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£253.00
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Product Details
Edward Elgar
1781004986 / 9781781004982
eBook (Adobe Pdf)
658.8343
31/01/2015
England
English
520 pages
Copy: 20%; print: 20%
Description based on CIP data; item not viewed.
KJSM Market research
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