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Plan de Negocios

Rey Damele Marcos

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La creacion de Imprimex Argentina SA, es el plan de negocios creado por el Ing.

Marcos Rey como tesis final de la carrera MBA cursada en la Universidad Catolica de Cordoba, Argentina. El proyecto abarca todas las etapas de un plan de negocios comenzando con el analisis de factibilidad.

El estudio de mercado determino el tipo y tamano de empresa a crear.

Concluida esta fase se planteo la estrategia comercial y organizativa.

El analisis economico y financiero realizado exigen al proyecto al maximo buscando garantizar su factibilidad.

Por ultimo se realizo un analisis estrategico global y una planificacion para ejecutar el presente proyecto.

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Product Details

Publisher/Imprint EAE Editorial Academia Espanola

ISBN/Ean3845493852 / 9783845493855

FormatPaperback / softback

Published11/11/2011

Book LanguageEnglish

Pages164 pages

Dimensions152 x 229 mm, 249 grams

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