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Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

Personwerdung und Partnerschaft : Interaktionelle, individuumzentrierte und philosophische Theorien zur Paardynamik

Organisation virtueller Unternehmen : Eine systemtheoretische Perspektive

Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten

Internationales Vertriebsmanagement fur Industrieguter : Handlungsimplikationen aus dem Blickwinkel internationaler Tochtergesellschaften und Vertretungen

Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte

Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Governance raumlicher Wettbewerbseinheiten : Ein Ansatz fur die Tourismus-Destination

Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten

Zukunft der Innenstadt : Herausforderungen fur ein erfolgreiches Stadtmarketing

Going Public in Deutschland : Eine empirische Analyse von Borsengangen auf Grundlage der Behavioral Finance

Chargenverfolgung : Moglichkeiten, Grenzen und Anwendungsgebiete

Risikomanagement fur IT-Projekte

Kreditrisikohandel, Basel II und interne Markte in Banken

Organisatorische Gestaltung der Leistungsbeziehungen in Kommunalverwaltungen : Der Beitrag des New Public Management

Wachstumsorientierte Bewertung von Derivaten

Theoretische Fundierung und praktische Relevanz der Handelsforschung

Unternehmensreputation und Stakeholder-Loyalitat

Dynamik sozialer Rollen beim Wissensmanagement : Soziotechnische Anforderungen an Communities und Organisationen

Innovative Wirtschaftskommunikation : Interdisziplinare Problemlosungen fur die Wirtschaft

Behinderung im Fernsehen : Gleichberechtigte Teilhabe als Leitziel der Berichterstattung

Medien und Emotionen : Evolutionspsychologische Bausteine einer Medientheorie

Foderalismus und Naturschutz : Anatomie eines Spannungsfelds

Zeitstrategien in Innovationsprozessen : Neue Konzepte einer nachhaltigen Mobilitat

Neue Wege zur Schlusselqualifikation Schreiben : Autonome Schreibgruppen an der Hochschule

Strategisches Geschaftsmodell der Informationstechnologieberatung

Ruckstellungen im Braunkohlenbergbau : Auswirkungen der Verpflichtung zur Wiedernutzbarmachung der Oberflache nach BBergG

Kundenberatung im personlichen Verkauf : Ein problemlosungsorientierter Ansatz fur den stationaren Einzelhandel

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