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Nachhaltigkeitskommunikation im Sprachvergleich : Wie deutsche und italienische Unternehmen zum Thema Nachhaltigkeit kommunizieren

Werbekommunikation in der Wirtschaft : Mediengerecht, praxisorientiert und interdisziplinar

Kommunikation und Technik : Ausgewahlte neue Ansatze im Rahmen einer interdisziplinaren Betrachtung

Innovative Wirtschaftskommunikation : Interdisziplinare Problemlosungen fur die Wirtschaft

Strategien der Adressierung in Kinderwerbespots : Zur Ansprache von Kindern und Eltern im Fernsehen

Arzneimittelanzeigen in Fach- und Publikumspresse : Eine systemtheoretische und textsortenlinguistische Differenzierung

Kommunikation in Change und Risk : Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten

Nachhaltigkeit in der Wirtschaftskommunikation

Kulturspezifik in der europaischen Wirtschaftskommunikation

Kooperation und Effizienz in der Unternehmenskommunikation : Inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalitat

Stereotype in Marketing und Werbung : Interdisziplinare Perspektiven auf kulturspezifische Wissensreprasentationen

Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation fur die Wirtschaftskommunikation

Marktkommunikation in Theorie und Praxis : Inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft

Optimierte Zielgruppenansprache : Werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen

Stellenanzeigen als Instrument des Employer Branding in Europa : Interdisziplinare und kontrastive Perspektiven

Corporate Identity und ihre landerspezifischen Realisierungen : Am Beispiel der italienisch-, portugiesisch- und spanischsprachigen Websites von Aventis

Crossmedia-Kommunikation in kulturbedingten Handlungsraumen : Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung

Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation

Kommunikation und Vertrauen in betrieblichen Krisensituationen : Eine linguistische Analyse am Beispiel der Bankenkrise

Mobilitat - Wirtschaft - Kommunikation : Wie die Mobilitat von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verandert

Soziale Themen in Unternehmens- Und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication : 35

Stereotype in Marketing und Werbung: Interdisziplinare Perspektiven auf kulturspezifische Wissensreprasentationen : 29

Stellenanzeigen als Instrument des Employer Branding in Europa: Interdisziplinare und kontrastive Perspektiven : 23

Kommunikation in Change und Risk: Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten : 18

Nachhaltigkeitskommunikation im Sprachvergleich: Wie deutsche und italienische Unternehmen zum Thema Nachhaltigkeit kommunizieren : 26

Werbegeschichte(n): Markenkommunikation Zwischen Tradition Und Innovation : 32

Arzneimittelanzeigen in Fach- Und Publikumspresse: Eine Systemtheoretische Und Textsortenlinguistische Differenzierung

Werbekommunikation in der Wirtschaft: Mediengerecht, praxisorientiert und interdisziplinar : 27

Unternehmenskultur und Unternehmensidentitat: Wirklichkeit und Konstruktion : bd. 5

Verhandeln, kooperieren, werben : Beitrage zur interkulturellen Wirtschaftkommunikation

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