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Successful product management : a guide to strategy, planning and development

Direct marketing

Practical guide to integrated marketing communications

How to produce successful advertising : a guide to strategy, planning and targeting

A guide to Web marketing : successful promotion on the Net

How to produce successful advertising : a guide to strategy, planning and targeting

Introduction to marketing : a step-by-step guide to all the tools of marketing

Customer relationship marketing : get to know your customers and win their loyalty

Branding : a practical guide to planning your strategy

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