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The marketing of sport

Beech, John, Chadwick, Simon

See all formats and editions

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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Product Details

Publisher/Imprint Pearson Prentice Hall

ISBN/Ean140589881X / 9781405898812

FormatEbook

Dewey796.0698

Published14/12/2006

Book LanguageEnglish

Pages539 pages

BIC KJMV7 Sales & marketing management