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Image for Behind ethical consumption: purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
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Behind ethical consumption: purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

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This is a collection of five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy.

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Product Details
Peter Lang
3034335784 / 9783034335782
eBook (EPUB)
339.47
31/05/2017
Switzerland
English
195 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.
JMJ Occupational & industrial psychology, KJC Business strategy, KJG Business ethics & social responsibility, KJMV7 Sales & marketing management, KJR Corporate governance, KJSM Market research, RNK Conservation of the environment
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