Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach

The aftermath of the attack on the World Trade Centre on September 11, 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events.

This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.