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Image for Strategic marketing management

Strategic marketing management (Ninth edition)

CHERNEV, ALEXANDER , Kotler, Philip (Northwestern University)(Foreword by)
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Product Details
Cerebellum Press
1936572508 / 9781936572502
Paperback / softback
658.802
01/01/2018
English
viii, 287 pages : illustrations (colour)
24 cm
Previous edition: 2014.
KJM Management & management techniques, KJMV7 Sales & marketing management, KJS Sales & marketing
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