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Value based marketing for bottom line success: 5 steps to creating customer value

Part of the An American Marketing Association title series
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Customers buy value, not product or features. This book provides a five step model and critical tools necessary for creating and managing a successful value delivery marketing strategy.

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£39.56
Product Details
McGraw-Hill
007141682X / 9780071416825
eBook (Adobe Pdf)
658.8
15/01/2003
English
266 pages
Copy: 10%; print: 10%
general /research & professional Learn More
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