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Taking technology to the market: a guide to the critical success factors in marketing technology

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This text helps readers improve their chances of developing a winning marketing programme by providing essential steps to success and insight into best practice from market leaders.

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£145.00
Product Details
Gower
1317046986 / 9781317046981
eBook (EPUB)
658.8
01/04/2016
English
180 pages
Copy: 30%; print: 30%