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MARKETING FOR SUCCESS

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A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales.

Checklists and self-help exercises are included.

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Product Details
Kogan Page Ltd
0749412542 / 9780749412548
Book
658.8
30/06/1994
United Kingdom
112 pages, figs.
Professional & Vocational Learn More