An introduction to marketing plans

This video provides a complete programme of study to help resolve company marketing planning problems.

The modules include: the marketing process; the marketing planning process audits; objectives and strategies; plans information, forecasting, organizing and designing a system.

Simple to use and flexible the video and the text "Marketing Plans" 4th edition, can be used as part of a 60 hour private study programme; two week course on marketing planning; short lectures/sales conferences; or as a basis for project work.