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Image for Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn
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Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn (Fourth Edition.)

Pufahl, Mario
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"Vertriebscontrolling" liefert detaillierte Informationen zur effizienten Uberwachung von Vertriebsaktivitaten.

Neben Kennzahlenschemata und zahlreichen Praxisbeispielen bietet es direkt anwendbare Regeln und Checklisten sowie drei Case Studies aus der Pharmaindustrie, der Telekommunikationsbranche und der Chemie. "Erfreulicherweise schildert er [der Autor] den trockenenen Stoff klar verstandlich.

Das Buch ist sehr systematisch aufgebaut und dient dem Leser als Uberblickslekture." Harvard Business Manager

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£33.99
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Product Details
Gabler Verlag
3834938173 / 9783834938176
eBook (Adobe Pdf)
658.81
19/09/2012
German
229 pages
Copy: 10%; print: 10%
KJMV7 Sales & marketing management
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