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Image for The product manager's field guide: practical tools, exercises and resources for improved product management
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The product manager's field guide: practical tools, exercises and resources for improved product management

Gorchels, Linda
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Linda Gorchels offers product managers the tools with which to evaluate their knowledge, skills & abilities, details a framework for product strategy & another for product marketing.

There are step-by-step instructions for targeted activities.

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£33.30
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Product Details
McGraw-Hill
007142623X / 9780071426237
eBook (Adobe Pdf)
658.5
16/05/2003
England
English
228 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on CIP data; resource not viewed.
KJMV5 Production & quality control management, KJMV7 Sales & marketing management
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