Data driven: harnessing data and AI to reinvent customer engagement

A tectonic shift in the practice of marketing is underway.

Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services.

Using the latest technologies - cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI) - we have more data about consumers and their needs, wants, and affinities than ever before. 'Data Driven' will show you how to: Target and delight your customers with unprecedented accuracy and success; Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal; Capture, organize, and analyze data from every source and activate it across every channel; Create a data-powered marketing strategy that can be customized for any audience; and, serve individual consumers with highly personalized interactions.