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Guanxi: relationship marketing in a Chinese context

Cross-national and cross-cultural issues in food marketing

Privatization and entrepreneurship: the managerial challenge in Central and Eastern Europe

New Product Development: Successful Innovation in the Marketplace

Strategic networks: the art of Japanese interfirm cooperation

Teaching and Program Variations in International Business

Globalization and East Asia: opportunities and challenges

Handbook of cross-cultural marketing

Business simulations, games and experiential learning in international business education

New product development: successful innovation in the marketplace

European perspectives in marketing / Erdener Kaynak, editor.

The trans-oceanic marketing channel: a new tool for understanding tropical Africa's export agriculture

International Marketing: Sociopolitical and Behavioral Aspects

Management Education in the Chinese Setting

Teaching and Program Variations in International Business

Implementation of total quality management: a comprehensive training program

Cross-national and cross-cultural issues in food marketing

Privatization and entrepreneurship: the managerial challenge in Central and Eastern Europe

Export-import theory, practices, and procedures

Service industries in developing countries

Marketing challenges in transition economies of Europe, Baltic States, and the C.I.S.

Globalization of business: practice and theory

International management leadership: the primary competitive advantage

When economies change hands: a survey of entrepreneurship in the emerging markets of Europe from the Balkans to the Baltic states

International retailing plans and strategies in Asia

International retailing plans and strategies in Asia

Executive development and organizational learning for global business

Handbook of cross-cultural marketing

Teaching international business: ethics and corporate social responsibility

European Perspectives in Marketing

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