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Principles of marketing.

Marketing: An Introduction

Marketing management.

Transformational Sales: Making a Difference with Strategic Customers

The shift: the transformation of today's marketers into tomorrow's growth leaders

Perspectives in Marketing, Innovation and Strategy

Social Marketing to Protect the Environment: What Works

Social marketing to protect the environment: what works

Principles of Marketing

Kotler on marketing: how to create, win, and dominate markets

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

B2B Brand Management

Ingredient branding: making the invisible visible

BSS FAQs On Marketing

Marketing Management

Marketing 4.0: moving from traditional to digital

Winning at innovation: the A-to-F model

Consumer neuroscience

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing insights from A to Z: 80 concepts every manager needs to know

Precision marketing: the new rules for attracting, retaining, and leveraging profitable customers

Ten deadly marketing sins: signs and solutions

Attracting investors: a marketing approach to finding funds for your business

Corporate social responsibility: doing the most good for your company and your cause

Kellogg on branding: the marketing faculty of the Kellogg School of Management

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

Audio branding: using sound to build your brand

Success in Social Marketing: 100 Case Studies from Around the Globe

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