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Marketing Management

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Marketing 5.0: Technology for Humanity

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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Good Works: Marketing and Corporate Initiatives That Build a Better World-- And the Bottom Line

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Winning global markets: how businesses invest and prosper in the world's high-growth cities

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Ten deadly marketing sins: signs and solutions

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Marketing insights from A to Z: 80 concepts every manager needs to know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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