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Winning global markets: how businesses invest and prosper in the world's high-growth cities

Managing customer experience and relationships: a strategic framework

Advancing the common good: strategies for business, governments, and nonprofits

A stakeholder approach to corporate social responsibility: pressures, conflicts, and reconciliation

B2B Brand Management

Principles of Marketing OLP with eText, Global Edition

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Success in social marketing : 100 case studies from around the globe

Success in Social Marketing: 100 Case Studies from Around the Globe

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Ten deadly marketing sins: signs and solutions

Marketing 4.0: moving from traditional to digital

Social Marketing to Protect the Environment: What Works

Entrepreneurial Marketing: Beyond Professional Marketing

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Kellogg on advertising & media: the Kellogg School of Management

Marketing moves : a new approach to profits, growth, and renewal

Principles of Marketing Scandinavian Edition : Scandinavian Edition

Marketing : an introduction

Social marketing to protect the environment : what works

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

OneKey WebCT, Student Access Kit, Marketing

OneKey Blackboard, Student Access Kit, Marketing

Principles of Marketing

Flash Cards

Marketing Management Value Package (includes Marketing Plan Handbook and Pro Premier Marketing Plan)

Company Cases for Marketing : An Introduction

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Marketing

A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation

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