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Precision marketing: the new rules for attracting, retaining, and leveraging profitable customers

Advancing the common good: strategies for business, governments, and nonprofits

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

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Good Works: Marketing and Corporate Initiatives That Build a Better World-- And the Bottom Line

H2H Marketing: The Genesis of Human-to-Human Marketing

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BRAND sense: Sensory Secrets Behind the Stuff We Buy

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Marketing 5.0: Technology for Humanity

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Redefining Retail: 10 Guiding Principles for a Post-Digital World

Kotler on marketing: how to create, win, and dominate markets

Entrepreneurial Marketing: Beyond Professional Marketing

Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Marketing management: an Asian perspective.

Managing customer experience and relationships: a strategic framework

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Market your way to growth: 8 ways to win

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 4.0: moving from traditional to digital

Ten deadly marketing sins: signs and solutions

Principles of Marketing

Success in Social Marketing: 100 Case Studies from Around the Globe

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