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Image for Marketing Management in Practice

Marketing Management in Practice

Williams, John, Worsam, Mike, Curtis, Tony(Revised by)

Part of the CIM Workbooks S. series

See all formats and editions

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

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Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750659602 / 9780750659604

FormatPaperback

Dewey658.8

Published01/07/2003

Country of PubUnited Kingdom

Book LanguageEnglish

Pages328 p.

Readershipresearch & professional Learn More

Buyers Notes* Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus.<p/>* Free online revision and course support from www marketingonline.co.uk.<p/>* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

BIC * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus.<p/>* Free online revision and course support from www marketingonline.co.uk.<p/>* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success. 4KV Designed / suitable for UK vocational qualifications, KJMV7 Sales & marketing management