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Konsumentenverhalten und Information

Management heute: Ein Lesebuch

Marketing Heute Und Morgen: Entwicklungstendenzen in Theorie Und Praxis

Marktforschung: Grundri Mit Fallstudien

Strategische Unternehmensfuhrung und Marketing: Beitrage zur Marktorientierten Unternehmenspolitik

Marketing im Wandel - 13

Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken - 18

Computergestutzte Marketing-informationssysteme: Konzeptionen, Modellanwendungen, Entwicklungsstrategien

Management : Grundlagen der Unternehmensfuhrung Konzepte - Funktionen - Fallstudien

Konflikte zwischen Industrie und Handel: Empirische Untersuchungen im Lebensmittelsektor der BRD - 9

Marktorientierte Unternehmensfuhrung im Wandel: Retrospektive und Perspektiven des Marketing

Marktorientierte Unternehmensfuhrung im Wandel : Retrospektive und Perspektiven des Marketing

Verkehrsdienstleistungsmarketing : Marktorientierte Unternehmensfuhrung bei der Deutschen Bahn AG

Dramaturgie des Management - Laterale Steuerung

Empirische Studien

Unternehmensrechnung und -besteuerung : Grundfragen und Entwicklungen

Organisation : Grundlagen moderner Organisationsgestaltung. Mit Fallstudien

Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden

Management von Kundenbeziehungen: Perspektiven - Analysen - Strategien - Instrumente

Organisation und Strategie - 20

Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden.Mit Fallstudien

Gruppen und Teamorganisation - 18

Betriebswirtschaftliche Kosteninformationen: Ein Beitrag zur Theorie der Kostenrechnung - 4

Marketing: Einfuhrung in die Absatzpolitik

Arbeitsbuch zum Marketing

Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung

Handbuch Dienstleistungsmanagement : Von der strategischen Konzeption zur praktischen Umsetzung

Marketing : Einf?hrung in die Absatzpolitik

Marketing : Einf?hrung in die Absatzpolitik

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