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Consumer satisfaction in medical practice

Using public relations strategies to promote your nonprofit organization

Managing sales professionals: the reality of profitability

Managing sales professionals: the reality of profitability

Fundamentals of leisure business success: a manager's guide to achieving success in the leisure and recreation industry

Marketing planning in a total quality environment

Alignment: a provider's guide to managing the practice ofhealth care

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

Marketing for churches and ministries

Risky business: managing employee violence in the workplace

Marketing mental health services to managed care

Risky business: managing employee violence in the workplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Professional services marketing: strategy and tactics

Defective Bosses: Working for the "Dysfunctional Dozen"

The clinician's guide to managed behavioral care

Marketing Planning in a Total Quality Environment

Using public relations strategies to promote your nonprofit organization

Marketing for Attorneys and Law Firms

Environmental marketing: strategies, practice, theory, and research

Defective bosses: working for the "dysfunctional dozen"

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

Strategic planning for not-for-profit organizations

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing health care into the twenty-first century: the changing dynamic

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