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Image for Leveraging Consumer Behavior and Psychology in the Digital Economy

Leveraging Consumer Behavior and Psychology in the Digital Economy

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 26 Jun 2020
ISBN: 9781799853121
Dewey: 658.8342
£260.00
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Image for Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relationship Marketing and Management

by Lee, In
series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 May 2018
ISBN: 9781522560937
Dewey: 658.812
£260.00
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Image for Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 27 Dec 2019
ISBN: 9781799828471
Dewey: 332.10688
£525.00
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Image for The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

series Advances in Marketing, Customer Relationship Management, and E-Services
Multiple-component retail product 17 Nov 2023
Publisher IGI Global
ISBN: 9781668493281
Dewey: 659.144
£300.00
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Image for Multi-Platform Advertising Strategies in the Global Marketplace

Multi-Platform Advertising Strategies in the Global Marketplace

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 1 Dec 2017
ISBN: 9781522550785
Dewey: 659.13
£245.00
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Image for Optimizing Millennial Consumer Engagement With Mood Analysis

Optimizing Millennial Consumer Engagement With Mood Analysis

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 20 Jul 2018
ISBN: 9781522562801
Dewey: 658.8342
£260.00
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Image for Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 30 Jun 2014
ISBN: 9781466662353
Dewey: 658.8'02
£240.00
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Image for Marketing and Advertising in the Online-to-Offline (O2O) World

Marketing and Advertising in the Online-to-Offline (O2O) World

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 28 Oct 2022
Publisher IGI Global
ISBN: 9781668458488
Dewey: 381
£300.00
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Image for Handbook of Research on Global Perspectives on International Advertising

Handbook of Research on Global Perspectives on International Advertising

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668453919
Dewey: 659.1
£380.00
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Image for Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 20 Sep 2019
ISBN: 9781799812630
Dewey: 658.834
£345.00
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Image for Origin and Branding in International Market Entry Processes

Origin and Branding in International Market Entry Processes

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 7 Sep 2023
Publisher IGI Global
ISBN: 9781668466179
Dewey: 658.84
£300.00
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Image for Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Oct 2014
ISBN: 9781466665507
Dewey: 658.8'342
£425.00
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Image for Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 26 Mar 2021
Publisher IGI Global
ISBN: 9781668419625
Dewey: 658.802
£300.00
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Image for Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Mar 2014
ISBN: 9781466658837
Dewey: 658.8'343
£440.00
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Image for Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 30 May 2019
ISBN: 9781522593621
Dewey: 658.87
£295.00
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Image for Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conceptualization in the Digital Age

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 1 Feb 2017
ISBN: 9781522535966
Dewey: 659.144
£245.00
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Image for Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Aug 2014
ISBN: 9781466663749
Dewey: 658.8'3
£260.00
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Image for Consumer Information Systems and Relationship Management: Design, Implementation, and Use

Consumer Information Systems and Relationship Management: Design, Implementation, and Use

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 May 2013
ISBN: 9781466640849
Dewey: 658.8342
£195.00
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Image for Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 26 Jul 2019
ISBN: 9781799801702
Dewey: 658.872
£320.00
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Image for Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 28 Jun 2019
ISBN: 9781522598534
Dewey: 659.1
£345.00
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Image for Managing Festivals for Destination Marketing and Branding

Managing Festivals for Destination Marketing and Branding

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 11 Apr 2023
Publisher IGI Global
ISBN: 9781668463604
Dewey: 910.688
£300.00
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Image for Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

by Pereira
series Advances in Marketing, Customer Relationship Management, and E-Services
Multiple-component retail product 14 Nov 2023
Publisher IGI Global
ISBN: 9781668489888
Dewey: 658.872
£290.00
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Image for Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 17 May 2017
ISBN: 9781522540045
Dewey: 658.872
£190.00
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Image for Innovations in Digital Branding and Content Marketing

Innovations in Digital Branding and Content Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 Sep 2020
ISBN: 9781799853220
Dewey: 658.872
£25,850.00
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Image for Insights, Innovation, and Analytics for Optimal Customer Engagement

Insights, Innovation, and Analytics for Optimal Customer Engagement

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 12 Feb 2021
Publisher IGI Global
ISBN: 9781668418437
Dewey: 658.812
£260.00
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Image for Using Influencer Marketing as a Digital Business Strategy

Using Influencer Marketing as a Digital Business Strategy

series Advances in Marketing, Customer Relationship Management, and E-Services
Multiple-component retail product 8 Dec 2023
ISBN: 9798369305553
Dewey: 658.05
£320.00
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Image for Holistic Approaches to Brand Culture and Communication Across Industries

Holistic Approaches to Brand Culture and Communication Across Industries

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 15 Dec 2017
ISBN: 9781522550778
Dewey: 658.827
£270.00
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Image for Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 21 Feb 2020
ISBN: 9781799826163
Dewey: 658.8342
£290.00
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Image for Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668453315
Dewey: 658.812
£300.00
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Image for Application of Gaming in New Media Marketing

Application of Gaming in New Media Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 7 Sep 2018
ISBN: 9781522574071
Dewey: 658.872015193
£260.00
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